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This is fascinating information, and I am grateful for the range of links. As editor of a website devoted to the culture of world football (soccer), I am intrigued that the "anthropology of football pools" was indicated as one of the targets of observation. George Orwell had mentioned the football pool phenomenon briefly in "Road to Wigan Pier." I am wondering if such observations, either of the football pools or football culture in general, were undertaken by the Mass Observation surveys, and if there is a resource to which I might turn. Many thanks again for your helpful articles and research.

Hi, John Turnbull; thanks for your note and the kind words. M-O did report on football pools in a chapter of their book First Year's Work, 1937-38, ed. Charles Madge and Tom Harrisson (London: Lindsay Drummond, 1938). They reported that in the town they surveyed, a third of the population played the pools, and that for purposes of social mingling, the pools were "as essential as smoking and swearing." There's even an illustration of a pen-sized device sold at Woolworth's that generated pool numbers. The Mass-Observation writers seem to have taken a dim view of the pools, which one player described as "like a sort of growth that eats into one," and thought they preyed on workers' fantasies of escape. (The inference, I imagine, is that the desires would have been more productive if channeled into the labor movement.) The observers reported, however, that those who played the pools thought that people who opposed them did so because they wanted to keep the working class down. Politicians who attacked the pools in a moral tone were thus doomed to fail, and M-O advised them to pay closer attention.

I'm sure there's something on the culture of football more generally in the M-O archive at Sussex. There seems to be a file of press clippings and observers' description of football matches in file 82/2/E, for instance, and there's probably more in other files. I haven't yet had the good luck to visit the archive myself; you can make an appointment here.

I appreciate this feedback and detail about the football pools. I mentioned some of George Orwell's comments about the pools in a footnote at http://www.theglobalgame.com/london02.html, and I'm always curious to learn more about this faded aspect of life in day-to-day Britain.

Is it trite to point out that so many bloggers seem to have volunteered for the Mass Observation effort without knowing it? The blogs are at least a ripe source of information concerning "outdoor copulations," among -- of course -- many, many other things.

But in all seriousness, look at the many different accounts of important events that are captured, not by journalists who have raced to the heart of the action, but by "average" people who happen to record how their "normal" lives were affected. The London bombings leap to mind as one prime example.

Anyway, great article. I read it just the day after a box arrived from Amazon with two Benjamin titles that feel connected somehow, "Berlin Childhood..." and "Arcades Project." It really is all connected.

Not at all trite, at least in my opinion. When I first pitched the idea to the magazine, I thought the analogy to blogs was going to be my lead (or 'lede,' to spell journalistically). In the event, there were so many other things I wanted to cram in that blogs were edged out, but I still think the analogy obtains. Thanks for the kind words, and enjoy the Benjamin.

I really enjoyed the article which I just found tonight. Thanks for the kind words about my book (and yes it is a bit too academic in tone but there were unavoidable reasons for that and I hope to write more reader-friendly but no less insightful stuff on M-O in the future).

Noting the post likening M-O to Walter Benjamin, I would just add that this correspondence excited me too and my whole engagement with the ideas in the book started with an MA thesis entitled 'Walter Benjamin and the Theory of Mass-Observation'.

Very glad to hear you liked the article; thanks, in turn, for your kind words; and thanks, again, for having written such a thoughtful and well-researched book. I look forward to seeing what you write next on M-O. (And I'm beginning to think I'd better crack open some Benjamin, whom I haven't read since early grad school days.)

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