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I feel that Bookforum sort of IS this periodical, insofar as such a thing can exist! Interesting questions you raise here--let us talk more sometime about this...

One day a few years ago, while flipping through Bookforum, I realized, Oh, this is where the ads that used to run in Lingua Franca are now appearing. And that's probably because university presses figured out that ex-LF readers had migrated to it. On the other hand, last night I read a review-essay by M. F. Burnyeat in the latest LRB about Pythagoras, and Burnyeat wasn't shy about calling mathematical theorems by their proper names or about wheeling onstage cartload after cartload of obscure Greek thinkers, and I loved it, even though I don't know diddly about either math or obscure Greeks. And I don't think there's any periodical in the U.S. right now that would risk challenging its readers quite that vigorously.

I remember seeing in an issue of the PMLA from the late 50s or early 60s an article that posed the question, "How can we academic critics interest a wider public in literature and criticism?" If I could remember the article's recommendations I might be able to shed light on your chicken and egg question. (But I can't.) One certainly can't imagine such an article appearing in the PMLA these days.

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